ClickFunnels, a prominent sales funnel builder, has established itself in online marketing. Despite its reputation, many businesses and individuals are on the hunt for ClickFunnels alternatives for different reasons including cost to functionality.

One popular alternative is HBA Funnel Builder. This tool offers the same fundamental functionality as ClickFunnels, HBA Funnel Builder excels by offering a flat fee pricing structure. Unlike ClickFunnels, which comes with different pricing tiers, HBA Funnel Builder furnishes a single, affordable plan, making it a popular choice among new businesses and small businesses.

Another compelling ClickFunnels alternative is Systeme.io. Developed by veteran internet marketer Aurelian Amacker, Systeme.io boosts the traditional sales funnelling experience by integrating tools for email marketing, course hosting, and affiliate management. With a more holistic approach to sales and marketing, Systeme.io helps a strong statement for businesses looking for a more well-rounded platform.

Coming to features, ClickFunnels delivers a broad range of functionalities. Its major features include landing pages, sales funnels, webinars, and membership sites. Moreover, it also has a remarkable affiliate management tool, which is a major selling point. On the other hand, HBA Funnel Builder, while being a cheaper alternative, equals ClickFunnels' core offering. With a focus mainly on sales funnelling, it may lack in other peripheral features like affiliate management and webinars.

On the flip side, Systeme.io, while matching ClickFunnels' core offering, takes a leap ahead by providing website functionalities like email marketing and online course hosting. It's these additional features that make them a popular choice among businesses that seek a more comprehensive platform for their online marketing efforts.

In conclusion, while ClickFunnels keeps a strong standing in the online marketing world due to its incomparable features, alternatives like HBA Funnel Builder and Systeme.io are gaining popularity due to their unique propositions. The selection between these platforms boils down to your specific business needs and budget. Whether you're a start-up looking for an affordable sales funnel builder or an established business in need of a complete marketing platform, there are options out there that can meet your needs adequately.